Post by rabia373 on Mar 10, 2024 4:06:44 GMT -5
There are several types of E-mail Marketing, each corresponding to a specific need of the sender of the communication/Photo: Krsto Jevtic/Unsplash The end of E-mail Marketing has already been predicted by many communication professionals. However, to date, all projections have failed. The reason? The importance of this tool continues to rise , whether to inform or sell products and services to the network of contacts. What is Email Marketing and how does it work? Generally sent through an email sending tool, E-mail Marketing is a form of direct communication that is carried out between an organization and its network of contacts (customers, associates, subscribers, etc.). Commonly used to carry out campaigns, an Email Marketing can be prepared in HTML or text format, and its content usually presents relevant information, promotions or products. Also read: essential digital marketing services for small businesses What are the types of Email Marketing? There are several types of E-mail Marketing , each corresponding to a specific need of the sender of the communication. We list the main models below: – Welcome Email Marketing: as the name suggests, Welcome Email Marketing is one received by someone who provided their data and, thus, became a lead.
It is important because it helps to strengthen the evolutionary process of the customer journey; – Promotional E-mail Marketing: the main objective of Promotional E-mail Marketing is to carry out an offer or promotion, as well as free content or an event. As its main purpose is conversion, segmenting the message according to the lead's profile and purchase stage becomes essential; Read also: Digital Marketing for Black Friday: how to do it? – E-mail Marketing for E-commerce: aimed at one of the fast Whatsapp Number List est growing sectors in the world, E-mail Marketing for E-commerce has personalization as its hallmark. Since this is a segment where competition is very active in digital media, there is a need to avoid very generic offers, which tend to have a low chance of results and a high probability of unsubscribing; – Seasonal Email Marketing: sent on celebratory dates (Valentine’s Day, Christmas, Easter, etc.), Seasonal Email Marketing seeks to make your customers and leads feel remembered. This is an excellent initiative to strengthen the brand and bring it closer to consumers; – E-mail Marketing Newsletter: maintaining constant contact with potential customers and suppliers is one of the main objectives of an E-mail Marketing Newsletter.
Of course, to achieve this, it is essential to produce relevant and frequent content, capable of adding value to the audience; – E-mail Marketing for Inactive Customers: making a lead that was once active become interested in your services or products again is the main purpose of E-mail Marketing for Inactive Customers. In this sense, it is very important to send the most assertive information, at the most appropriate times and with a well-planned frequency. Knowing the reasons that caused this consumer to become inactive is also essential; Also read: Everything you need to know about Inbound Marketing When it comes to the best E-mail Marketing platform, many companies have stood out in offering the most attractive and common tools. When it comes to the best E-mail Marketing platform, many companies have stood out in offering the most attractive and common tools /Photo: Bench Accounting/Unsplash How to make a marketing email? Many people have questions about how to create a Marketing Email . However, by following well-designed planning, this mission will become simpler. Some tips include building a contact list, choosing the sending tool, defining the communication strategy and creating the template.
It is important because it helps to strengthen the evolutionary process of the customer journey; – Promotional E-mail Marketing: the main objective of Promotional E-mail Marketing is to carry out an offer or promotion, as well as free content or an event. As its main purpose is conversion, segmenting the message according to the lead's profile and purchase stage becomes essential; Read also: Digital Marketing for Black Friday: how to do it? – E-mail Marketing for E-commerce: aimed at one of the fast Whatsapp Number List est growing sectors in the world, E-mail Marketing for E-commerce has personalization as its hallmark. Since this is a segment where competition is very active in digital media, there is a need to avoid very generic offers, which tend to have a low chance of results and a high probability of unsubscribing; – Seasonal Email Marketing: sent on celebratory dates (Valentine’s Day, Christmas, Easter, etc.), Seasonal Email Marketing seeks to make your customers and leads feel remembered. This is an excellent initiative to strengthen the brand and bring it closer to consumers; – E-mail Marketing Newsletter: maintaining constant contact with potential customers and suppliers is one of the main objectives of an E-mail Marketing Newsletter.
Of course, to achieve this, it is essential to produce relevant and frequent content, capable of adding value to the audience; – E-mail Marketing for Inactive Customers: making a lead that was once active become interested in your services or products again is the main purpose of E-mail Marketing for Inactive Customers. In this sense, it is very important to send the most assertive information, at the most appropriate times and with a well-planned frequency. Knowing the reasons that caused this consumer to become inactive is also essential; Also read: Everything you need to know about Inbound Marketing When it comes to the best E-mail Marketing platform, many companies have stood out in offering the most attractive and common tools. When it comes to the best E-mail Marketing platform, many companies have stood out in offering the most attractive and common tools /Photo: Bench Accounting/Unsplash How to make a marketing email? Many people have questions about how to create a Marketing Email . However, by following well-designed planning, this mission will become simpler. Some tips include building a contact list, choosing the sending tool, defining the communication strategy and creating the template.